The Tourism Service Providers Development and Competence Directorate focuses on improving the quality, standards, and professionalism of tourism services in the region. Its role is to ensure that tourism service providers operate effectively and deliver high quality experiences to visitors.

The Directorate establishes service standards, issues and renews licenses, and ensures compliance through monitoring and supervision. It works to create a structured and accountable tourism service environment that meets regulatory requirements.

Capacity building is a key focus area. The Directorate provides training, advisory services, and technical support to tourism service providers to enhance their skills and operational efficiency. It also supports the formation of tourism associations and collaborates with relevant authorities to strengthen service delivery systems.

By promoting workforce competence, service quality, and innovation, the Directorate contributes to improving visitor satisfaction and strengthening the overall tourism experience. Its efforts are essential for building a competitive and sustainable tourism sector in the region.