The Tourism Service Providers Development and Competence Directorate is responsible for improving the quality, standards, and professionalism of tourism services in the region. It establishes service standards, issues and renews licenses, and ensures compliance through monitoring and supervision.

The Directorate provides training, advisory services, and technical support to tourism service providers to enhance operational capacity and service excellence. It supports the formation of tourism associations and works with relevant authorities to strengthen service delivery systems.

By promoting workforce competence, regulatory compliance, and high-quality services, the Directorate contributes to sustainable tourism growth and improved visitor satisfaction. The Directorate also encourages innovation in service delivery and strengthens customer service culture to enhance overall tourist experience.