The Tourism Marketing and Promotion Directorate is responsible for enhancing the visibility and competitiveness of the Somali Regional State as a tourism destination. It develops and implements strategic marketing initiatives that promote the region’s cultural and natural attractions.

The Directorate prepares promotional materials, manages digital marketing campaigns, and ensures that tourism content reflects the cultural values and identity of the community. It works with stakeholders to strengthen destination branding and expand tourism markets.

Participation in exhibitions, cultural events, and international platforms is a key component of its work. Through these activities, the Directorate aims to attract visitors and investment while building a strong and positive image of the region.

Collaboration with government institutions, private sector actors, and communities is essential to achieving its objectives. By strengthening partnerships and coordination, the Directorate contributes to increasing visitor numbers and supporting sustainable tourism growth.